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Taroudant is located in the Sous Valley of Morocco. Located east of Agadir on the way to the Sahara desert, this city is known to represent a smaller Marrakech with its surrounding ramparts. Most of the city is located within its walls. This city is popular for its local crafts, which includes jewelry and carpets. 

Today, it is a market town with a souk near Assarag and Talmoklate, its two main squares. There is a small tannery outside its ramparts, primarily serving people who need camel riding equipment including goat skin, camel hide sandals, and also leather bags and belts. There is also a Berber market that sells spices and dried fruits.